This hasn't been a good year for Bollywood so far after a record-breaking 2012. A lot of blame lies with the sub-par products that producers & directors have dished out this year. We will be having an analysis of first half of 2013 at the end of the month. Before that let's have a look at some of the films that were expected to put up big numbers at the box office. However their failure led to huge losses to the distributors.
There was a time when Sajid Khan could do no wrong. Critical failure had not reflected in any of his previous three films. In fact, each subsequent film was a bigger hit than the previous one. Himmatwala, the remake of 1980s potboiler, looked like another winner. The promo suggested that it had all the necessary ingredients needed for a full blown masala movie.100 crore were right there on the cards and the only right question then seemed 'in how many days'. Himmatwala opened well and then very quickly lost the steam. The movie, which was expected to rake in more than 50 crore in first three days, couldn't hit the half-century in its entire run.
Vishal Bharadwaj's films are critics' darling most of the time, but apart from Kaminey (2009), none of his films have been very successful at the box office. In spite of that Matru Ki Bijlee Ka Mandola looked like a potential hit. The intriguing promo as well as hit music had generated enough curiosity for the film to open well. However it turned out to be the first critical failure for Bharadwaj in many years. The viewers too couldn't understand it and the film turned out to be the first big budget debacle of the year.
Horror films like Raaz 3 and 1920 Returns had done well last year & it had proved that horror cinema had the audience. Ek Thi Daayan had a lot going for it. The lead star Emraan Hashmi has a good track record in this genre. The movie was marketed very well too. In spite of that the movie had an average beginning and couldn't consolidate. Clearly the producer and director failed to create the right product for the fans of the horror films.
The promo of the film was good, even if not great, and the star cast had some well recognized names like Arjun Kapoor, Rishi Kapoor, Jackie Shroff and Prithviraj. Aurangzeb was produced by Yash Raj Films whose Ishaqzaade starring the same lead hero in his debut role was a good summer success. It didn't happen this time though as the crime thriller failed to arouse enough curiosity that could reflect in the film's collections. It turned out to be one of the major disappointments of the summer.
The sequels have been doing well in Bollywood and the original was well received by the viewers in 2011. This time they had a very favourable release spot as well as the movie opened in the fist week of June. However Yamla Pagla Deewana 2 was hit by the poor word of mouth from the very beginning. As a result the film failed to surpass the first week collections of the original in week one; and it was expected to outgross that in first three days itself.
1. Himmatwala
2. Matru Ki Bijlee Ka Mandola
Vishal Bharadwaj's films are critics' darling most of the time, but apart from Kaminey (2009), none of his films have been very successful at the box office. In spite of that Matru Ki Bijlee Ka Mandola looked like a potential hit. The intriguing promo as well as hit music had generated enough curiosity for the film to open well. However it turned out to be the first critical failure for Bharadwaj in many years. The viewers too couldn't understand it and the film turned out to be the first big budget debacle of the year.
3. Ek Thi Daayan
Horror films like Raaz 3 and 1920 Returns had done well last year & it had proved that horror cinema had the audience. Ek Thi Daayan had a lot going for it. The lead star Emraan Hashmi has a good track record in this genre. The movie was marketed very well too. In spite of that the movie had an average beginning and couldn't consolidate. Clearly the producer and director failed to create the right product for the fans of the horror films.
4. Aurangzeb
The promo of the film was good, even if not great, and the star cast had some well recognized names like Arjun Kapoor, Rishi Kapoor, Jackie Shroff and Prithviraj. Aurangzeb was produced by Yash Raj Films whose Ishaqzaade starring the same lead hero in his debut role was a good summer success. It didn't happen this time though as the crime thriller failed to arouse enough curiosity that could reflect in the film's collections. It turned out to be one of the major disappointments of the summer.
5. Yamla Pagla Deewana 2
The sequels have been doing well in Bollywood and the original was well received by the viewers in 2011. This time they had a very favourable release spot as well as the movie opened in the fist week of June. However Yamla Pagla Deewana 2 was hit by the poor word of mouth from the very beginning. As a result the film failed to surpass the first week collections of the original in week one; and it was expected to outgross that in first three days itself.
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